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Classical Chinese (II) introduces rhythms in “The Book of Songs” (Shi Jing), annotation of ancient books, general knowledge of ancient culture, literary genres (forms) of classical Chinese and their features, rhetorics of classical Chinese to improve students’ reading ability of classical, texts.

古代汉语（二）介绍《诗经》的用韵、古书的注解、古代汉语的修辞、古文的文体特点以及古代文化常识，以提升学生阅读古书的能力。

Through reading the selected works of Tang and Song poetry, this course offers a critical study of Tang and Song poetry in terms of its origins, developments, metrical patterns, creation, and annotation. Outstanding writers and their works will be introduced to students, as well as the writers’ background and the prevailing style of their time. Hence, students will be able to master the thoughts, emotions and artistic features of representative works of Tang and Song poetry; and be able to examine and appreciate Tang and Song poetry.
本课程引导学生精读唐诗与宋代名家的代表词作，培养中文系本科生对诗词的阅读及鉴赏能力。课程对中国诗词的发展、诗词体的规制、作品的创作与诠释均有系统的讲解，并涉及诗词人的生活状况、时代风格的特质；学生得以理解并掌握唐宋时期代表作家的代表作品，较准确地把握其思想情感及艺术特征，能深入细致地分析、评论诗词。

This course teaches students how to conceptualise, design, and develop an identity for advertising and branding. Conceptualisation and design development include logo, stationery set, corporate folders and identity package. Design theory and practice are also covered. This includes typography, composition, design principles, design strategies and design processes. Students are required to create solutions using research, critical analysis, design skills and creativity to solve a wide range of identity design problems. These skills are acquired and honed in the practical and studio sessions of this course.

The course content emphasizes on history, category, feature, creative thinking and writing skill of advertising copywriting. This course provides students with the basic knowledge and writing pattern of advertising copywriting, and train students to have their own independent and creative thinking. 

本课程主要讲授广告文案的历史、类别、特质、创意思维及写作技巧，使学生全面的掌握广告文案写作的基础知识和技巧，从而培养其独立思考和创意思维的运用能力。

This course will introduce students to the basic concepts and techniques of audio and video production, allowing them to be familiar with the current techniques in producing video and audio clips for multimedia. Industry applications such as Garage band or LMMS and Adobe Premiere will be introduced and students will have the opportunity for outdoor shooting and post-production work

This course introduces students to marketing principles and policy.  

It examines historical and contemporary marketing philosophies, concepts, and theories.  

Topics of discussion include marketing functions, pricing policy and controls, product strategy, promotion strategy, trade channels and logistics, consumer behaviour, competitive strategy, the impact of environment on marketing and integration of marketing with other functions of business enterprises.

This course introduces students to marketing principles and policy. 
It examines historical and contemporary marketing philosophies, concepts, and theories. 
Topics of discussion include marketing functions, pricing policy and controls, product strategy, promotion strategy, trade channels and logistics, consumer behaviour, competitive strategy, the impact of environment on marketing and integration of marketing with other functions of business enterprises.

This course introduces students to marketing principles and policy.  It examines historical and contemporary marketing philosophies, concepts, and theories.  Topics of discussion include marketing functions, pricing policy and controls, product strategy, promotion strategy, trade channels and logistics, consumer behaviour, competitive strategy, the impact of environment on marketing and integration of marketing with other functions of business enterprises.