Search results: 296
The course uses cases and projects to expose students to the challenges commonly faced by brand specialist. In this course, advertising students learn to assess brand meaning, brand positioning, brand analytics, brand strength and brand extensions, defend premier brands, reposition mature brands and build brands via non-traditional media (e.g., social media).
- Teacher: Jayslyn Saw Song Lin
The course uses cases and projects to expose students to the challenges commonly faced by brand managers. In this course, advertising students learn to assess brand meaning, brand positioning, brand analytics, brand strength and brand extensions, defend premier brands, reposition mature brands and build brands via non-traditional media (e.g., social media).
- Teacher: Jayslyn Saw Song Lin
- Teacher: Low Saw San
- Teacher: Low Saw San
- Teacher: Low Saw San
This is an elective course for undergraduates. The course content emphasizes on the production background, historical development, artistic characteristics and cultural connotation of material civilization in China. This course provides students with a comprehensive understanding of the material civilization in China and the wisdom of ancient Chinese.
本课程为本科生选修课。主要讲授中国物质文明，如陶瓷、青铜器、古建筑等的产生背景、发展历程、艺术特色及历史文化内涵，以此让学生了解中国物质文明与体会中国古人的智慧。
- Teacher: YAP GENG JIN
- Teacher: Ts. Mohd Hanafi Bin Jumrah
- Teacher: MUHAMMAD SU'UD ZHARIFF BIN ZAHARIN
- Teacher: Ts. Mohd Hanafi Bin Jumrah
- Teacher: MUHAMMAD SU'UD ZHARIFF BIN ZAHARIN
- Teacher: MUHAMMAD SU'UD ZHARIFF BIN ZAHARIN
- Teacher: MUHAMMAD SU'UD ZHARIFF BIN ZAHARIN
The course examines the operation and management of the broadcast organisations. It also teaches students the decision making processes and research methods utilised in programme development, selection, promotion, scheduling and distribution. It also touches on copyright and ethical issues.
- Teacher: Ts. Mohd Hanafi Bin Jumrah
This course introduces students to the basic concepts of television production, which involve script writing, and technical aspects of producing a television program. It also provides students with basics understanding of producing television magazines and other productions. This course also will provide knowledge of simple television production and equipment.
- Teacher: Muhamad Farid Bin Abdul Rahman
The course introduces students to basic radio production terminologies, concepts and equipment. Students will also learn how to record and edit single and multiple audio tracts and use creative and functional applications of sound and audio. They are also introduced to internet radio and audio format. It also trains students to write for the radio and appear as presenters of radio programmes. Students will also have to produce a one-hour on air campus radio programme two days a week.
- Teacher: Ts. Mohd Hanafi Bin Jumrah
This course deals with the broadcast organisation, operation and management of the industry. It also teaches students the ways to know the audience, genres of broadcast programmes, sales and promotion, traffic and billing, distribution of programmes and copyright issues.
- Teacher: Ts. Mohd Hanafi Bin Jumrah
This course introduces students to the theories and concepts attached to the audio/visual in daily life. Theoretical engagement is expected and students will explore and employ different types of textual analysis. Different types of visual media will be dealt with including photography, magazine ad, film and TV advertising. Students will learn how meaning is produced and manipulated through the production of audio/visual media, which in turn produces different audience responses.
- Teacher: Ts. Mohd Hanafi Bin Jumrah
- Teacher: MUHAMMAD SU'UD ZHARIFF BIN ZAHARIN
- Teacher: MUHAMMAD SU'UD ZHARIFF BIN ZAHARIN