Search results: 297
This course focuses on the fundamentals of the public relations practice and traces the history and development of the public relations profession. It discusses the various publics, the critical element in public relations practice and reviews its professional relationship with the media, employees, consumers, community and investors. It also reviews the theories that are the underpinnings of the public relations practice and explored the ethical and legal environment of the practice.
This course focuses on the advertising perspectives and traces the history and evolution of advertising. It reviews the marketing and advertising strategies. The course also examines the various approaches of integrating advertising with other elements of communication mix.
- Teacher: Chiang Chee Keat Chiang Chee Keat
This course focuses on the advertising perspectives and traces the history and evolution of advertising. It reviews the marketing and advertising strategies. The course also examines the various approaches of integrating advertising with other elements of communication mix.
- Teacher: WAHIDA ASRANI BINTI AHMAD
- Teacher: WAHIDA ASRANI BINTI AHMAD
- Teacher: WAHIDA ASRANI BINTI AHMAD
- Teacher: WAHIDA ASRANI BINTI AHMAD
This course of advertising introduces students to the principles of advertising. Besides, with the fast growing development in technologies, new materials and tools emerged every day. Media planning is crucial to evaluate and determine the most effective way to run a campaign that reaches millions of targeted consumers each day.
- Teacher: Chiang Chee Keat Chiang Chee Keat
This course of advertising introduces students to the principles of advertising. Besides, with the fast growing development in technologies, new materials and tools emerged every day. Media planning is crucial to evaluate and determine the most effective way to run a campaign that reaches millions of targeted consumers each day.
- Teacher: Muhamad Qamar Rahman Bin Md Isa
This course is to introduce students to the concept of Advertising Campaign. It involves the progress from ideation, conceptual to execution of the campaign. The emphasis is on the development of total advertising campaign from a marketing, media planning and creative perspective. Integrates elements of the advertising process such as setting objectives, selection of target markets, budget development, media selection, message creation, production and placement into a plan for action.
- Teacher: Chiang Chee Keat Chiang Chee Keat
This course introduces students to the concept of Advertising Campaign. It involves the progress from ideation, conceptual to execution of the campaign. The emphasis is on the development of total advertising campaign from a marketing, media planning and creative perspective. Integrates elements of the advertising process such as setting objectives, selection of target markets, budget development, media selection, message creation, production and placement into a plan for action.
- Teacher: WAHIDA ASRANI BINTI AHMAD
- Teacher: WAHIDA ASRANI BINTI AHMAD
- Teacher: WAHIDA ASRANI BINTI AHMAD
- Teacher: WAHIDA ASRANI BINTI AHMAD
- Teacher: Chiang Chee Keat Chiang Chee Keat
- Teacher: Chiang Chee Keat Chiang Chee Keat