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This course of advertising introduces students to the principles of advertising. Besides, with the fast growing development in technologies, new materials and tools emerged every day. Media planning is crucial to evaluate and determine the most effective way to run a campaign that reaches millions of targeted consumers each day.

This course is to introduce students to the concept of Advertising Campaign. It involves the progress from ideation, conceptual to execution of the campaign. The emphasis is on the development of total advertising campaign from a marketing, media planning and creative perspective. Integrates elements of the advertising process such as setting objectives, selection of target markets, budget development, media selection, message creation, production and placement into a plan for action.

Join and enjoy this course to the maximum.