This course serves as the capstone course in the Bachelor of Arts (Honours) in Creative Multimedia programme, where students integrate the knowledge and skills they have gained throughout their studies to develop a comprehensive multimedia project proposal. Students are required to work individually to conceptualize and design a creative multimedia project that addresses a real-world need or problem. Under the supervision of a lecturer who acts as a consultant, students will conduct research, define project objectives, and outline the design and development process for their proposed project.


Emphasis is placed on producing a realistic, feasible, and well-structured proposal that reflects current multimedia industry practices. Students are expected to demonstrate creativity, critical thinking, and effective planning while maintaining a professional approach in all stages of their work. By the end of the course, students will present a detailed and industry-relevant multimedia proposal that showcases their readiness for professional practice in the creative multimedia field.