Course info

This course content emphasizes on history, category, feature, creative thinking and

writing skill of advertising copywriting. This course provides students with the basic

knowledge and writing pattern of advertising copywriting, and train students to have their

own independent and creative thinking.

本课程主要讲授广告文案的历史、类别、特质、创意思维及写作技巧，使学生全

面的掌握广告文案写作的基础知识和技巧，从而培养其独立思考和创意思维的运

用能力。