With the advancement of information technologies today, advertisers and manufacturers are facing a mass audience who are smart in deciding what to buy. Advertising has to be integrated with different elements in order to set up a great campaign for these audiences. Today’s savvy consumers have taken control of the buying experience by managing whom they buy from, as well as when, where, and how they do their buying. Thus, product branding alone is not enough to create an effective awareness amongst consumers. The use of integration of various media will create a good advertising campaign with effective messages. This subject is to provide the best understanding and skills in advertising campaign works and processes.
- Teacher: Dr. Moses Khorts