This course is designed to help students to better understand the role and practice of media relations and messaging in corporate, non-profit, and government organizations in this new media era. Students will learn how to research media and reports, develop messages, build strategic media plans, generate media coverage, serve as spokespeople, handle crisis situations and use new media strategies. Students will also be exposed to topics such as working with reporters, developing PR campaigns, and creating effective web outreach programs.
- Teacher: Siti Nooraeina Binti Omar